A/B Testing Variant The selected page will be used as Variation of this page. Cookie Lifetime Defines how long the selected variation should be saved on the visitors end. The visitor will see the same variation until end of this period. 1 month 1 week 1 day 1/2 day 1 hour 1 minute Counter Only technical. Defines how often the page was shown to visitors. Used to determine whether to show this or a variant to next visitor. Matomo Matomo Experiment ID Either the name of the experiment, or the technical ID to not expose the name in source code. Matomo Variant ID Either the name of the variant, or the technical ID to not expose the name in source code. Original